Fibr provides a multi-channel checkout solution that allows consumers to purchase products from various sales channels, including Amazon, marketplaces, and brand websites. The company also offers campaign attribution links to help brands understand their marketing ROI. Fibr's smart platform enables personalized shopping at the point of discovery, empowering e-commerce brands and sellers to create unique campaign links for an enhanced shopping experience. Founded in 2022 and based in Bengaluru, India, Fibr has received funding from global VCs and prominent angels, positioning it for sustained growth and expansion.