The geometric growth of unstructured data is driving the need for Software Defined Storage (SDS), but many have learned that there's no free lunch. Public cloud storage is attractive but comes with hidden costs, such as WAN performance penalties, governance risk, and non-deterministic billing with hidden costs. NooBaa's solution addresses these issues by providing the benefits of cloud without sacrificing security, control, and Opex consistency. With offices in Israel and Silicon Valley, NooBaa is delivering the world's lowest TCO and most flexible data-management platform, based on a new architectural approach. The NooBaa Community Edition Product is available for download at www.noobaa.com.