The company focuses on filling unmet needs in gastrointestinal endoscopy by providing novel, practical, and cost-effective devices. Their flagship product, the PRECISION Endoscopic Infrared Coagulator, is FDA cleared and CE marked, offering gastroenterologists and other physicians a new option for treating various gastrointestinal conditions. MAX Endoscopy's devices also have potential applications in other medical specialties such as urology, gynecology, pulmonology, and orthopedics. By developing these innovative devices, the company aims to enable physicians to deliver better treatment in their respective fields.