Hella Cocktail Co. is a brand that offers botanically inspired mixers and beverages, including an alcoholic beverage called Bitters made from organic ingredients with no artificial flavoring. Their mission is to inspire confidence in the Hella Curious among us by serving a curated portfolio of cocktailing options rooted in the pursuit of bold flavors and values an inclusive community where all feel invited to gather around the table. The company is led by Jomaree Pinkard, Tobin Ludwig, and Eduardo Simeon.