The app offers downloadable guides for shrines, temples, festivals, and museums, allowing travelers to explore various cultural and historical sites. Guides are available in multiple languages, including Japanese, English, Chinese, Cantonese, and Korean, providing a more immersive experience for users. The app is designed for smartphones and aims to engage all five senses through articles, pictures, sounds, and potentially virtual reality in the future. On The Trip was recently launched and is now available on the iTunes AppStore.