Mela, known as the Pinduoduo for India, is an e-commerce platform that allows customers to participate in group shopping and buying through popular messaging apps like WhatsApp and Facebook. The company is experiencing rapid growth, with the number of orders increasing by 59% per day. By leveraging the power of social media and group buying, Mela aims to provide a unique shopping experience for Indian consumers, enabling them to access discounted prices and enjoy the benefits of collective purchasing.