The company's platform, called 3Dctrl, allows marketing managers to easily create their own 3D videos and images for use in digital ads, social media posts, and online shopping sites. With 3Dctrl, users can select and position 3D assets and environments, experiment with intuitive camera and animation controls, and create photorealistic imagery and video for digital commerce. The platform helps brands adopt a virtual production workflow that is more dynamic, efficient, and scalable than traditional photography and video production.