The company's platform allows creators and developers to build interactive AR experiences that can be viewed directly in the user’s mobile browser, without the need for an app. It uses its own optimized Simultaneous Localization and Mapping (SLAM) engine to deliver markerless AR content to mobile apps and the web, with features such as 6DoF positional tracking, surface detection, lighting estimation, and world points. 8th Wall's platform has been used by developers, agencies, and creative studios to create AR activations for brands across various industries, including retail, food and beverage, travel and tourism, automotive, fashion, sports, and entertainment. It has powered WebAR experiences for top brands such as Nike, Porsche, Sony Pictures, Burger King, General Mills, British Gas, Heineken, McDonald’s, Swiss Airlines, Toyota, Red Bull, Adidas, and COACH.