Adme is an advertising platform that connects brands with target audiences through genuine content created by people. Adme mobile allows users to post sponsored content on all social media platforms simultaneously, while Adme web provides brands with tools to choose target audiences, launch ad campaigns, monitor engagement, and make adjustments based on results. Adme solves the problem of social networks only distributing content created by brands, hiring professional influencers not being automated, and people posting spontaneous photos with brands without a mechanism to monetize them. Adme lets brands sponsor content created by people based on a brief or spontaneous posts, while allowing people to post branded content on their social media walls. With Adme, all social media users are considered influencers, and for the first time, their spontaneous photos will be paid.