Utilog solves the problem of finding reliable service professionals by connecting users with recommendations from their friends and their friends' networks. Users can easily find experts recommended by the most friends, get real-time help from friends, and access peer information. Utilog covers various service sectors, including doctors, lawyers, coaching centers, and colleges in India, with plans to expand into other professional service sectors. By using Utilog, users can avoid misleading ads, fake ratings/reviews, and expensive brokers, while also helping their friends in return.