Blloon is more than just an ereading app, it is a reading concierge service that helps users find their next great reads via curated highlights, themed readlists, categorised genres, and personalised recommendations. The app uses a pages payment system, where users receive pages upon signing up, which can be redeemed for books from the Blloon catalogue. Users can earn more pages by sharing Blloon with friends or giving feedback, and can also purchase top-up pages from the App Store. Subscriptions are also available for £3.99 per month for 500 pages or £6.99 per month for 1000 pages, with pages rolling forward from month to month.