With a focus on fitness, gameplay, and storytelling, Six to Start has developed popular smartphone apps such as Zombies, Run! and The Walk, which combine physical exercise with immersive storytelling. In addition, the company's Racelink platform allows charities and companies to create custom virtual races with up to 100,000 participants, providing an exciting and accessible experience that blends real-world racing with cutting-edge technology. Six to Start has also created treasure hunts and games for major organizations like the BBC and Microsoft, as well as innovative fiction for publishers like Penguin and Macmillan that has been exhibited at the Museum of Modern Art.