Founded in 2018 and headquartered in London, HelloSelf offers online therapy and life coaching services that help users minimize the effects of stress. Their services use clinically tested methods to check stress, anxiety, and confidence levels, and allow patients to book sessions with psychologists and therapists at their convenience. With a vision of a world where everyone experiences their best self and a mission to create measurable improvements in mental health outcomes, HelloSelf serves as an AI life coach in your pocket, helping you achieve more good days and even better days by testing and measuring the changes you make to your life.