Qualitative is a user research platform that streamlines the process of conducting user interviews. It offers a self-service feature to send email invitations to research participants and automatically creates calendar events with video conferencing and dial-in capabilities. Additionally, the platform allows users to easily send incentives to participants anywhere in the world with just a click of a button. With its user-friendly interface and efficient features, Qualitative makes it effortless for businesses to invite, schedule, and conduct user research sessions.