Basketful offers add to cart solutions that create smarter paths to cart from brand sites and social platforms. Their shoppable capabilities are location, distribution, and inventory aware across major grocery retailers. With Channel Insights, they provide full purchase funnel visibility across channels for optimization. Basketful covers various industries including Food, Beverage, Alcohol, Health & Beauty, Baby, Household, and Pet brands. They also offer inventory intelligence, eCommerce funnel insights, reporting, and a retailer network. Founded in 2017 and based in Minneapolis, Minnesota, Basketful was acquired by SmartCommerce in October 2022.