The firm, which was established in 2016, primarily invests in startups that are 2-3 years old and operates in industries such as Food and Beverage and Finance. Some notable portfolio companies include Jiuxian and iGola. Rich Land Capital typically participates in 1-2 investment rounds per year, with an average investment value ranging from $10-50 million. The firm has a higher exit rate compared to other organizations, often investing in rounds with 1-2 other investors. In addition to Rich Land Capital, startups in Mainland China are often financed by Sequoia Capital China, Oriental Fortune Capital, and Co-Stone Capital. In subsequent funding rounds, the firm typically receives investment from Shanghai Pudong Development Bank, China Minsheng Bank, and China Merchants Bank.