The San Francisco-based company uses AI-powered cloud platform to offer professional societies and publishers personalized content discovery and adaptive learning programs. They transform various educational materials into blended micro-learning and micro-assessment challenges, making web-based learning more engaging and effective. SelfStudy's platform also provides simple back-end tools to automate content creation, generate user analytics, handle credit administration, and facilitate badging and certification. Its technology blends machine learning and dynamic item response theory algorithms developed at MIT to assess each user and their community and select the most relevant multimedia content in real-time for rapid mastery and retention of new knowledge.