The company specializes in creating employer brands by providing recruitment websites, applicant tracking systems, and pre-selection and referral tools. Their technology operates at the intersection of recruitment, marketing, and software development, helping organizations present themselves as attractive employers and find the best candidates online. Floyd & Hamilton's expertise lies in designing, building, and maintaining recruitment websites, integrating applicant tracking systems, and linking pre-selection instruments and online campaigns. They believe that a good recruitment website, an efficient and candidate-friendly applicant tracking system, and effective use of social media are crucial for success in recruitment.