The company operates a chain of preschools, primary schools, daycare, and after-school services that encourage social and emotional development without subjecting young minds to academic pressures. KLAY encourages parents to play an active role in their child's formative years and provides an environment for young kids to flourish intellectually and physically. The KLAY logo represents the child, the mother, the father, and the teacher, highlighting the company's commitment to the safety and well-being of children.