Founded in 2014 in Vancouver, Campfire Capital is backed by over 30 former and current executives from lululemon and other consumer and retail industry leaders. With deep expertise in brand, store operations, merchandising, and more, their investor network aims to support and drive growth for portfolio companies in sectors such as apparel, footwear, and food and beverage. Campfire Capital has made five investments, including in companies like Cotopaxi and FIGS, and raised a total of $31M for its venture fund.