The platform provides all the necessary tools to establish, run, and grow a successful ecommerce web store across multiple touch-points, websites, and regions. It allows easy customization, integration, and extension, utilizing the latest technologies such as .NET Framework 4.5, Entity Framework 5, and MVC 4 Razor. Developers and solution providers can build with the latest technologies, get on-demand scalability, replace or change parts through the flexible architecture, and access the complete source code to customize anything or see into the logic. Business users can build their business the way they want with the flexible, customizable platform, expand globally with new online stores that launch in a matter of days, market products in endless ways with different catalogue and product types, target customers with unique promotions, pricing, and dynamic content, and manage stores with the clean, intuitive back-end system. VirtoCommerce is a B2B-first .NET framework for building eCommerce solutions, utilizing standards and best practices so the developer doesn't have to learn new things.