The company aims to solve the broken healthcare system by providing a new health plan that includes primary care, prescription drugs, medical, dental, vision, fertility, and behavioral health services. Poppins Health believes that small businesses have been overlooked and underserved in the search for solutions to improve health benefits offered to their employees. They are backed by industry-leading healthcare investors and are in execution mode, offering an opportunity to have an immediate impact. The company's vision is to create the last health plan anyone will ever need by bringing a new mentality on how to price and pay for healthcare.