Founded in 2010 and based in California, Atom Factory has two divisions: A\IDEA, a creative think tank and branding agency, and AF Square, an angel fund and technology consultancy. The company represents high-profile clients such as Lady Gaga, John Legend, and Priyanka Chopra, and also invests in over 80 startups including Uber, Spotify, and Warby Parker. Atom Factory is an entertainment company that combines music, technology, and media through editorial at Smashd.co.