MyBuys
Company

Last deal

$4.5M

Amount

Debt Financing

Stage

17.10.2013

Date

4

all rounds

$37.3M

Total amount

General

About Company
MyBuys provides personalized recommendations and offers to retailers, increasing marketing effectiveness.

Industry

Sector :

Subsector :

Also Known As

RubiconSoft

founded date

01.01.2006

Operating Status

Closed

Number of employees

Company Type

For Profit

Last funding type

Debt Financing

IPO status

Private

Description

MyBuys, based in San Mateo, California, offers a cross-channel platform that utilizes algorithms and real-time optimization to deliver personalized recommendations and alerts based on individual shopper behavior. With over 300 clients, including 75 of the Internet Retailer Top 500, MyBuys provides coordinated personalization solutions for display ads, email, and websites. Their Active Shopper Database, consisting of the behaviors and purchase intent of 250 million consumers, enables them to automate and deliver billions of targeted offers each day. Recognized as the top provider of personalization solutions to the IR500 since 2009, MyBuys has headquarters in Silicon Valley, with additional offices in Ann Arbor and New York.
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