The Boston-based company, founded in 2012, offers a platform that combines multi-channel marketing automation, cross-channel attribution, and complete control of customer data, tools, and insights. This enables B2C marketers to deliver personalized campaigns across channels, at scale and with speed. Zaius’ B2C CRM eliminates the gap between data and marketing systems, empowering marketers to engineer repeat purchases. The company has received funding from Matrix Partners, Insight Venture Partners, Underscore VC, and Leaders Fund.