7-Ventures focuses on discovering and partnering with innovative companies that can disrupt the marketplace and enhance 7-Eleven's core business. They prioritize digital-first or digitally-enabled technologies with competitive advantages in areas like Loyalty & Rewards, Financial Services, and On-Demand Delivery. As a global brand operating over 56,000 stores worldwide, 7-Eleven generated $85.7 billion in sales in 2014, serving millions of customers daily. Founded in 2010, 7 Ventures is a corporate venture capital arm based in Texas, investing in seed-stage, early-stage, and later-stage companies primarily in the information technology sector.