Mogo allows customers to anonymously request pricing and availability information from all dealerships in their chosen region, saving time and reducing stress. Dealerships can view customer requests for free and choose to engage with them for a nominal fee, gaining access to qualified leads. The platform also offers a National Trade-In Register for dealerships to make offers on used cars, without competition from private buyers. Mogo aims to make car buying more transparent and affordable for customers, while providing dealerships with cost-effective access to qualified customers.