The company offers species-appropriate and healthy pet food with no artificial additives through its online subscriptions, online shop, offline flagship stores, and selected retail partners. PETS DELI aims to become the biggest and most customer-centric D2C pet food brand in its core markets by providing high-quality pet food, additional products, and professional advice to support a healthy and fit life for pets. The company's vision is to create a better world for pet lovers, and it achieves this by following its mission to develop the most revolutionary pet food platform with the help of passionate and driven individuals in a dynamic start-up culture.