With a focus on self-expression and interactivity, hi5 combines ad-supported social networking features with payment-based premium content, including social games and virtual goods. The site monetizes its premium content through hi5 Coins, a virtual currency supporting over 60 payment methods and 30 currencies worldwide. Additionally, hi5 supports third-party games and applications through its OpenSocial platform. Headquartered in San Francisco, California, hi5 is available in 50 languages and attracts a young demographic with 67% of users aged 18-34.