BTrace is a startup that has developed quarter-sized Bluetooth disks that can be attached to objects or individuals. These disks, when paired with the BTrace mobile application, provide a tracking system that alerts users through voice alarms or vibrations when the object or person goes beyond a defined safe zone. The application also displays the direction of the lost item or person. BTrace aims to solve the common problem of losing valuable items, pets, or even children by providing an easy-to-use tracking solution through their connected objects and app combo.