The online platform developed by BlurtBox is designed to help businesses in the hospitality, retail, salon and spa, and food industries to connect with their customers and receive feedback about their services. Through the application, businesses can promote their services, collect customer feedback, and respond to customer queries. BlurtBox was established in February 2015 in Orlando, Florida, with the aim of bridging the gap between customers and businesses in the hospitality industry, making it easier for businesses to retain their customers.