TuPlaza is a Cali-based startup that supports small farmers by providing market access, technical assistance, and fair value for their products. Through their platform, consumers can easily access and verify the origin of the fresh products they purchase, as well as the contributions made by the farmers. The company focuses on promoting healthy and sustainable food options for households, restaurants, and neighborhood stores. Founded in 2020, TuPlaza aims to bridge the gap between small producers and urban centers, ensuring a reliable supply of certified fresh goods.