The company disseminates data and knowledge of Private Equity's role in the Swedish economy, creates forums for industry players, arranges training and seminars, monitors legislative and regulatory proposals, and works for good conditions for operators to operate in Sweden. They connect startups looking for funds with prospective investors while providing services related to advocacy, regulatory, training seminars, and tax development matters, enabling companies to develop and operate in a conducive, well-regulated, and favorable environment. Additionally, they act as an advocate for the industry in the media as well as with politicians and decision-makers, pursue the formation of fact-based opinions to create a fair representation of the industry, and promote professional growth for participants in the industry.