With a focus on providing transparency and simplicity, Smartchoice offers a platform where users can compare plans from over 15 insurance companies. Their marketplace covers various insurance types, including health, travel, car, and life insurance. By partnering with top insurance companies in Pakistan, such as EFU, Jubilee, and Adamjee, Smartchoice offers customized plans for both businesses and individuals, allowing them to conveniently purchase policies online. The company has gained recognition from reputable sources like Dawn, British Council UK, Tribune, and Insurance Post UK, and has successfully helped thousands of customers find the best insurance plans.