The company's blockchain-based data platform provides real-time information about products and supply chains, enabling brands to easily gather and verify product stories. Provenance helps brands and retailers share credible, compelling, and fact-checked social and environmental impact information at the point of sale, increasing discoverability, conversion, and brand value for hundreds of CPG brands and retailers. As a mission-driven, independent B Corp, Provenance's vision is a world where citizens can make informed buying decisions that positively impact both people and the planet.