The firm, founded in 2008, focuses on investing in media, technology, FMCG, retail, and business services. They have a track record of frequent exits and typically invest in 2-6 deals per year, ranging from $10 million to $50 million. Their preferred investment rounds have 4-5 participants. Notable sponsors for their investments include Ronald Cohen, New Era Ventures, and Maverick Ventures Israel. They have a preference for startups in Israel and prioritize investing in companies that are 2-3 years old. Some of their successful investments include Papaya Global, Otoma, and Variantyx. New Era Capital Partners aims to support exceptional entrepreneurs in building technology-focused global enterprises.