Wantful, a San Francisco and NYC-based company founded in 2011, helps users create customized gift sets for various occasions. Recipients receive a printed gift book with a selection of items to choose from. Wantful shut down in September 2013 due to a failed strategic partnership with Nordstrom. The company had plans to expand its engineering, merchandising, and operations teams through key hires in both its San Francisco and New York City offices.