Upshift provides a personalized car membership experience with transparent monthly plans that include insurance, maintenance, and roadside assistance. Users can easily reserve a clean hybrid SUV, which is delivered with a full tank of gas. The company takes care of parking and refueling when the car is returned. By eliminating the need for car ownership, Upshift aims to reduce CO2 emissions, car accidents, and the number of cars on the road, ultimately freeing up parking spaces. Currently available in San Francisco, Upshift offers a hassle-free and cost-effective solution for accessing a car on-demand.