Launched in January 2013 and based in Brussels, Belgium, Newsmonkey is a news website that focuses on creating and sharing viral content through social media. The site primarily caters to 18- to 34-year-old digital readers and is funded by advertising. Newsmonkey's native advertising strategy involves creating neutral content for brands, which is then shared across various social media platforms. The company aims to provide news in the Dutch language, offering web-based content on global events for Dutch speakers.