Founded in 2014 and based in Nashville, Tennessee, MyFansDemand has developed a platform that allows musicians and their fans to connect and engage with each other during live shows. The company's solution eliminates the need for fans to wait in line for merchandise by offering one-tap purchasing options for venues or shipping fulfillment. By reducing the pain points of merchandise sales, MyFansDemand aims to enhance the overall live show experience for both musicians and fans.