The company's platform offers payment infrastructure, digital wallet, and bank card to enable clients to accept payments, control cash, and monitor sales analytics. Hala aims to redefine financial services and build the future bank of SMEs in the MENAP region by empowering them with cutting-edge financial and technological tools. It currently holds multiple entities in UAE, Saudi Arabia, and Egypt, including HALA Payments, HALA Cashier, and HALA Logistics, and is licensed by the Saudi Arabian Central Bank and the Financial Services Regulatory Authority in Abu Dhabi Global Market.