The firm primarily invests in early-stage startups in the United States, with a focus on industries such as biotechnology and renewable energy. They have a preference for startups with one or fewer years of operation and typically participate in funding rounds with 2-3 other investors. Some of their notable portfolio companies include Ubiquitous Energy. The firm was founded by concerned business leaders aiming to address job growth and startup creation challenges in Wisconsin. They also host events for high-growth companies to present their business plans and obtain capital and advice from experienced business leaders.