The company's automation platform is a cellular control technology that automates and monitors various agricultural systems such as wind machines, valves, pump stations, soil moisture hub, weather stations, and other related sensors. Altrac was founded in 2015 by Heath Westbrook and Neil Schultz, who were frustrated with the available automation products and engineered their own cellular-based system. They partner with existing equipment dealers to sell and service automation gear, and after initially focusing on frost protection, they have expanded to irrigation equipment. Altrac is located in San Francisco, CA, and has 4 of the top 5 growers in California and 2 of the top 5 growers in Washington as clients.