The platform provides a data-driven overview of online marketing and acquisition efforts, presenting large amounts of data in an easy-to-understand format for immediate and accurate marketing decisions. It enables drill-downs to each unique visitor and visitor session, as well as real-time segmentation. Webtrekk is designed for marketing managers who require robust content analysis, scenario analysis, profile mining, onsite search, multi-site analytics, graphical clickstream analysis, and promotional effectiveness. The company's digital intelligence platform helps retail, financial, publishing, e-commerce, telecommunication, and automotive clients increase profit with data-driven marketing, precise targeting, and personalized campaigns.