They actively manage farmland to maximize its potential in conjunction with the farmer, and work directly with them to introduce new technologies to their farming operations. They also invest in technology companies that are strategic to their landholdings, and aim to bring together the right new technologies with optimal farming practices to increase productivity. Their long-term, relationship-oriented approach allows them to tailor leases to fit a wide array of situations, always with the goal of optimizing farm productivity and preserving soil quality.