The digital lending platform uses technology to gather and analyze data from various sources to judge the creditworthiness and performance of businesses in their industry. This approach helps find businesses that are low on risk and high on promise, opening up possibilities for those who lack access to traditional financing. Indifi takes relevant applications to multiple lenders, increasing the chances of securing a loan and creating choice for lenders to pick the ones they wish to back. The platform's smart loan process minimizes risk, reduces paperwork and associated costs, providing a simple and hassle-free experience for businesses to grow.