Heura Foods, founded in 2017 by Marc Coloma and Bernat Añaños, is on a mission to accelerate the transition to a world where animals are out of the equation by creating sustainable and nutritious plant-based meat products. Their products are inspired by their Mediterranean culinary heritage and have clean labels, high nutritional values, and great taste. The company mainly focuses on offering soy-based meat alternatives enriched with vitamins and nutrients, providing customers with the experience of meat and the benefits of vegetables. Their ultimate goal is to build a net-positive food system by creating value chains that integrate what matters and empowering people to be part of this change.