Data Simply is a Palo Alto-based company that helps individuals and firms align their values with their investments. Their technology platform uses machine intelligence to transform complex non-financial data about companies into real-time, quantitative, investable data. By mining realms of word-based communications, Data Simply provides automated research for sustainable investing, specifically focusing on Environmental-Social-Governance (ESG) factors. Founded in 2013, Data Simply aims to help track and reduce investment fees by leveraging data, experts, and crowd opinion.