Pure Cremation is a UK-based company that offers direct cremation services, allowing families to celebrate the life of their loved ones in a non-traditional way. They work directly with bereaved individuals, funeral directors, and pre-paid funeral plan companies. Their services include collecting the deceased, handling logistics, and managing the crematorium. Pure Cremation's one-stop shop offers competitive prices, ranging from same-day cremations to a full white-label solution. They also provide pre-paid plans for direct cremations, ensuring a dignified and hassle-free experience for families.