branchnext offers a solution through their consumer-facing website, Yotify.com, which helps users track anything on the internet, enlist friends' assistance, and receive only desired information. They also provide white-labeled widgets for web publishers to increase user engagement. Their first widget, "TrackThis," enables users to track their favorite content while visiting websites, offering object-specific tracking solutions. This alternative to the current content subscription model aims to solve information overload and improve user engagement.